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Comfort, price and special offers boost e-commerce

  17/10/2013 10:10

Special offers from online stores and the comfort of e-commerce are the leading factors motivating Spanish Internet shoppers when choosing to shop online, according to a study presented by the company Webloyalty, which specialises in online marketing and e-commerce.

Price is another key area valued by users that shop online. In most cases, web users say they find much cheaper prices online than on the high street. The study also reveals other factors behind e-commerce growth among Spanish consumers, such as recommendations from friends or the prestige and trust offered by the Internet.

Webloyalty also collected data on e-commerce in the United Kingdom, France, Spain and Italy, emphasising that the final two countries are increasingly choosing the shopping model that offers greater discounts and savings. In France and the UK, the average online shopping total is less than €130, whereas this figure rises to €185 in Spain and €216 in Italy.

The products most commonly purchased online by Spaniards and Italians include clothes and accessories, electronics and tourism services. These consumer preferences change in France and the UK, where web users still spend their money on fashion and accessories, but also buy household and garden products and spend less on tourism services.

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