The importance of mobile strategies in the business space is increasing at remarkably high rates. In a recent study, it was found that almost 45% of companies already have “mobile-first” approaches, and 7 out of 10 companies believe that “mobility” will be a key driver of growth in the future. Speculation about a slowdown in the mobile device management (MDM) sector has also been based on a MarketsandMarkets report. According to this report, of a market value of less than 2.9 billion dollars in 2018, MDM is projected to increase to about 8 billion dollars by the end of 2023. Over the next 5 years, the annual growth rate composed of this market will be around 23%.
The rapid increase in the role of laptops, smartphones and tablets and other smart devices for businesses is, in turn, driving the growth of the global business mobility management (EMM) industry. Until 2020, the market is expected to grow by almost 488% (85 billion dollars versus 500 billion dollars in 2014), with BYOD being one of the most important drivers of this growth.
The 10 Best Trends In Business Mobility Management For 2019:
1) Focus On Business Applications Is Increasing, With Location-based Services At The Forefront
As companies move further and become spatially decentralized, the demand for custom business application development is increasing. These “business-ready” applications generally have faster load times and, in general, have automatic non-intrusive update features. Since employees may have to work from different locations, built-in GPS and other location-based features are emerging as vital elements of business applications. Moreover, applications must also be platform and not be operating system. In the future, business mobility is expected to reduce people’s dependence on traditional desktop / laptop systems.
2) BYOD Will Continue To Grow
The annual compound growth rate of the “Bring Your Own Device” (BYOD) market for the period between 2014 and 2020 will be higher than 36%, a clear indication of how this is becoming a standard for the workplace. Given the high penetration and variety of smart phones, tablets, laptops and other smart tools used in a business scenario, it is key to maintain the organization with mobile device management and business mobility management strategies. The potential savings in hardware costs is driving the BYOD adoption figures in companies, and the “BYOD culture” is being increasingly adopted.
3) IoT Increase
According to experts, IoT devices are ready to emerge as the largest set of “connected devices” this year, surpassing mobile phones. As the configuration of cutting-edge IoT tools and frameworks in the existing business IT infrastructure is simplified and connection / deployment costs are reduced, more and more corporate companies begin to rely on smart devices / platforms to collect, store and access critical data. The increasing number of WiFi devices enabled in use reinforces the growth of IoT in the business space. In the next few years, mobility programming will be determined by the way these devices are used.
4) Lack Of Expert Developers With Relevant Experience
Advanced mobility systems are gradually replacing traditional computing methods in companies. As a direct result, demand is emerging for a set of “next generation developers”, with technical (programming) and high-level management skills. Starting in 2019, the need for experienced developers will increase (which could increase the levels of productivity and efficiency of companies). Qualified human labour will continue to be the greatest asset for any company. Without adequate monitoring and proper management, business mobility management can have problems.
5) Ascent Of The “Hybrid Workers”
In a survey conducted earlier this year, it was found that only about 18% of companies provide mobile devices owned by the company to employees. On the other hand, around 30% of the companies reported that they were totally dependent on BYOD practices. The remaining 52% of the companies are interesting here, as they have a “hybrid” of BYOD and company devices (provided to selected employees, depending on tasks and work roles). The increase of such “hybrid approaches”, and in turn, the “hybrid workers”, is an important trend in the study of business mobility management. In general, the importance of business mobility has never been greater: 75% of workers say that mobile devices directly affect the workflows of companies.
6) Cloud Computing Will Grow
More mobile devices are driving demand for business mobility management, the increasing number of “endpoints” is expanding the volume of Big Data generated, and the possible use cases of such data are constantly increasing. Companies will try to go beyond the limitations of memory and storage on the device, and switch to secure cloud-computing practices. The responsibility of IT managers will be to find and implement cloud platforms that offer an ideal combination of reliability, accessibility and availability.
7) Chatbots Are The Future Of Business Interactions
Given that, on average, 8 out of 10 companies seek to implement chatbots at the end of the decade, there is little doubt about this. As of 2019, “intelligent robots” are likely to emerge as faces of companies, facilitating both customer interactions and communications with employees. Chatbots powered by artificial intelligence will also double as task schedulers, and can eliminate the element of human error from day-to-day repetitive tasks. In addition, companies have the opportunity to use the knowledge of chatbot interactions to make better decisions, decide future courses of action and raise efficiency levels. In fact, a recent study found that chatbots have the advantage over applications (69% versus 51%) as the preferred means of communicating with a company. The management of business mobility has to take into account the performance of chatbots.
8) Business Mobility Management Will Become More “Smart” Than Ever
Artificial intelligence (AI) is useful in a wide variety of fields, which improves performance and productivity measurements. With the range of features of the latest generation of smartphones, the demand is for more interactive business applications, and the AI-driven tools can offer that easily. The accumulated value of AI software implementations in companies (directly and indirectly) will reach 37 billion dollars for the second half of 2025.
9) Availability Of Business Mobility Management As A Solution Package
The scope of business mobility is expanding rapidly. Apart from functional elements, developers must also monitor compliance standards and privacy / security guidelines. The need for a more holistic platform or management system has led to business mobility management services being offered as a suite. In this package, the management of mobile devices is the most important component, but there are other tasks, such as MCM (mobile content management), MAM (mobile application management) and MIM (mobile identity management), which are also included in an EMM Suite. There is a need to support more devices, while the integrations in the cloud must be stronger.
10) Challenges That Must Be Overcome
The nature and functionality of the different IoT business systems are diverse, and everything has to be managed by the enterprise mobility platform. Cloud-based solutions must be scalable and highly secure, while ensuring perfect collaboration between PC management teams and mobility management teams is also a challenge. The user experience, both for customers and employees, must be equally excellent. In addition to managing data and endpoints, business mobility management must also provide predictive analytics, so that they have real value for businesses.